Friday, January 25, 2008

Committee Recruitment

This past week has been committee recruitment, meaning we are recruiting people to apply to be on a committee in our organization.

We (meaning executive council) have found that the best way to recruit students is to speak to them in their classes. The key is to place an emphasis of how a certain committee fits into their major. For example, I went and spoke to the Introduction to Public Relations class and placed an emphasis on the public relations committee within the organization. This gives students 2 incentives to join : 1) A worthy cause and 2) A chance to have a hands-on experience related to their major area of study.

We also utilized listservs, making sure to send a personalized e-mail to last years' committee members thanking them for their previous work and encouraging them to reapply this year.

We also utilized our website by posting information as well as the actual application that is downloadable. In addition, we created a facebook event and invited thousands of students as well as posted 100 flyers on campus.

For promotions, we rented out the plaza at the student center and handed out about 5,000 small flyers. Executive members were there speaking to interested students about the organization and answer questions. We call this "Tate Promotions" after the name of the student center. It's a great way to have face-to-face communication with various students and to make the organization available to students. We have a Mark Richt (our head football coach) life-size cardboard cut out, various signs and posters, and music that includes the word "hero," such as I Need a Hero, There Goes My Hero, I Can Be Your Hero Baby, etc. and popular hip-hop songs to keep the atmosphere interesting and exciting.

In addition, we hosted 2 information sessions that were mentioned on our communications. They were run by our Co-Executive Directors and our Campus Relations chair.

1 comment:

Meaghan Holley said...

I am so amazed by HERO and their ability to "shock and Awe" the UGA campus. Let me know if you need any help pulling off any of your crazy publicity ideas!