Purpose

The purpose of this blog is to learn and share the knowledge I gain along the way of heading up PR for a non-profit student organization at the University of Georgia.

What I will really be doing is a combination of PR, promotions, marketing, and advertising. Fundraising is also a large part of our organization. There is a PR/Marketing committee that will help support and execute communications.

The organization I am promoting is UGA HEROs. UGA HEROs supports HERO for Children Inc., which provides quality of life care to children in the state of Georgia affected by HIV/AIDS. UGA HEROs is 4 years old and growing. UGA HEROs raised $306,000+ in 2007 and was also named Organization of the Year at the University of Georgia. In fall of 2007, 12,000 students were involved, making it the largest student organization on campus, as well as the largest philanthropy in the southeast.

Hopefully, this blog can help other college students promote their non-profit student organization and serve as a record for future committee heads.