One major PR issue that UGA HEROs has is that people don't actually know what purpose it serves and the need for it. Although UGA HEROs has extremely high name recognition on campus, our growth is being hindered by the lack on of communication on our part to explain to the community what HERO is. If more people understood the mission of our organization and the need for it, participation would increase and the organization, as a whole, will grow.
Once I have selected a committee, the first plan of action is to create a unified and simple message that is easy to understand and easy to spread around campus. I am planning on making a facts sheet that all executive council and committee members (all 250 of them) must memorize and understand. This way our message is clear, concise, and consistent.
Also, I'm brainstorming a way to communicate this to campus. I'm thinking some type of publicity stunt or something crazy that everyone will have to pay attention to.
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